With each passing day, the marketplace grows more competitive. At any point, hundreds of companies are vying for a prospect's attention. Often, you only have one chance to make a lasting impression.

In today's experience economy, remaining on par with the competition is no longer enough. Consumers are pledging their business and loyalty to the brands they connect with.

So, what are brands doing to distinguish themselves and enhance the buyer experience? They're turning to innovative printing and visual art forms.

Making the Ordinary Extraordinary

An advantage of custom visual displays is the ability to turn mundane areas into functional branding opportunities.

Recently, New Vision Ink teamed up with Impress Communications to transform a steel cargo door into a visual fixture for their press room.

We used our UV flatbed printer to print the design on brushed aluminum, which we then cut into 28 panels using a CNC routing table. Brushed aluminum is an ideal medium for making an impact as it infuses the colors with eye-catching luminescence.

From there, the hinges were removed from the rolling door and placed the precision panels flush against it, returning the hinges to hold them in place.

Create a Visual Connection

This display creates an immediate visual connection between Impress Communications and their clients. The larger-than-life vibrancy evokes their core message: bringing poignant, interactive imaging to a wide range of industries.

By turning functional areas into evocative displays, you can surprise and delight your customers. The result? Memorable experiences that create long-term bonds, loyalty, and brand advocates.

Turn the ordinary into the extraordinary through the use of
custom printing and fabrication.