With each passing day, the marketplace grows more competitive. At any point, hundreds of companies are vying for a prospect's attention. Often, you only have one chance to make a lasting impression.

In today's experience economy, remaining on par with the competition is no longer enough. Consumers are pledging their business and loyalty to the brands they connect with.

So, what are brands doing to distinguish themselves and enhance the buyer experience? They're turning to innovative printing and visual art forms.

Making the Ordinary Extraordinary

An advantage of custom visual displays is the ability to turn mundane areas into functional branding opportunities.

Recently, New Vision Ink teamed up with Impress Communications to transform a steel cargo door into a visual fixture for their press room.

We used our UV flatbed printer to print the design on brushed aluminum, which we then cut into 28 panels using a CNC routing table. Brushed aluminum is an ideal medium for making an impact as it infuses the colors with eye-catching luminescence.

From there, the hinges were removed from the rolling door and placed the precision panels flush against it, returning the hinges to hold them in place.

Create a Visual Connection

This display creates an immediate visual connection between Impress Communications and their clients. The larger-than-life vibrancy evokes their core message: bringing poignant, interactive imaging to a wide range of industries.

By turning functional areas into evocative displays, you can surprise and delight your customers. The result? Memorable experiences that create long-term bonds, loyalty, and brand advocates.

Turn the ordinary into the extraordinary through the use of
custom printing and fabrication.

Looking to attract new clients and foster brand loyalty? Crafting memorable experiences, positive moments that a person will come to associate with your company, is key.

 Custom cutouts are a versatile and effective option for creating impact. Whether you are planning a special event, exhibiting at a trade show, or looking to draw prospective customers into your physical storefront, cutouts can distinguish your brand.

Here are 6 ways you can use cutouts to leave a lasting impression.

1. Full-Body Cutouts

These life-size cutouts are ideal for adding a bit of fun and engagement to your event or fundraiser. Cutouts of celebrities or sports figures make great photo opportunities. These photos then turn into free marketing when your happy attendees share them on social media.

2. Signage

Get noticed by using cutouts to draw attention to your logo, messaging, or decor. Great options include:

Welcome signs for your event or conference.
Markers that identify and direct customers to the proper parking area.
Eye-catching promotional signage for your storefront featuring your logo, daily specials, and deals.

3. Trade Show Booths
Use striking booth-stands at conventions to convey your brand's unique message to potential clients. With so many other companies competing for their attention, this is a crucial step for distinguishing yourself and breaking away from the pack.

4. Interior Decor
You can add some real panache to your place of business with clever cutout design. Print on plastic, wood, or metal to produce striking art pieces. You can also maximize your branding through table graphics and other three dimensional displays.

5.Entertainment
Cutouts are great for showing off your organization's personality at an event. Create decorations and photo booth props to up the whimsy factor. You can also use cutouts as audience favors, ensuring that attendees have something to remember you by even after the event is over.

Key Takeaways

• Crafting memorable experiences for your clients is all in the details.
• Cutouts can give your brand that added wow factor, causing your company to linger in your prospect’s mind long after your initial encounter.
• At the end of the day, it's the brands we remember who end up getting our business.

At New Vision Ink, our cutouts are entirely customizable and available in a broad range of materials. These materials can then be cut or engraved to suit your needs.

Get in touch with us today at This email address is being protected from spambots. You need JavaScript enabled to view it. to start discussing how we can create a lasting impact for your brand.